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Dropshipping Branding: What Is It & Why Should You Care about?

Dropshipping branding is one of the most important things to do for your dropshipping store if you want to keep it alive and more active. Unfortunately, most people just don’t want to spend that amount of time on their store that they likely won’t be around for long. By branding your dropshipping store, you’ll be more able to create a long-term ecommerce store. Dropshipping branding is also important to increase the percentage of customers returning to your store. Clearly, not everyone wants to spend this time into their business that increases the chance of getting a great branded dropshipping store in 2020. You can read more about it in this article. 

What Is a Brand?

Dropshipping Branding

A brand is not only a simple name, design, term, or a symbol. It is the way an organization, company, or individual is perceived by those who experience it. Clearly, a brand is the recognizable feeling a product or business evokes.

More than just a name, brands work effectively with emotions and thinking that they live in the mind. When people experience those brands, it gets easier to live in their mind as it leaves a great impact on customers.  We can simply say that brands are perceptions.

What if you looked at brands like Apple, Starbucks, Coca-Cola, and much more. Perhaps you will know these brands from their logos that live in your mind. For example, if you know the Apple’s brand, you will probably remember it when you look at a normal apple or see an apple photo. 

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The same with other brands, you might think about Starbucks once you see coffee. However, not everyone thinks about the Apple brand when they see a natural apple. It is hard to explain that not everyone gets the same feelings for a brand.

You can also read: How to Use the Aliexpress Dropshipping Center: Full Guide 2020.

Ecommerce Brand Examples for Your Dropshipping Store

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Do you know that 94% of the world’s population recognizes the Coca-Cola logo? And here are some of Coca-Cola’s statistics. As well, in this part, you will find some more examples of ecommerce stores that are branding their stores. 

1. Dollar Shave Club

Dropshipping Branding

You have probably heard of the Dollar Shave Club before. It is a classic example of start-up that blew up in a good way. The company launched a marketing video that quickly became a sensation on the web. The video reached about 5 million views within the first 90 days from its launch.

You can take a look at their ad video if you still don’t know them:

If you want to learn more about the reasons behind the great success Dollar Shave Club in their marketing video, you might need to read more about the Tricks That Helped Dollar Shave Club Go Viral by Quicksprout.

2) BOOM by Cindy Joseph

BOOM by Cindy Joseph is co-founded by the popular Ezra Firestone, who is very clever in marketing. He also got two courses on the free Shopify Compass platform.

It sounds interesting to read this Case Study that talks about how he turned $434,256.72 into $1,422,500.15 in just 30 days using Instagram, Facebook, Pinterest, Google, and Shopify.

3) 5TH Watches

Another example of a great ecommerce brand is the 5TH Watches. We also know many great watch brands Like MVMT watches, but this brand is also a great example to read about. 

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Every 5th of the month, the 5TH Watches opened their online store for only 5 days.Then, you have to wait for the next month to watch them again. However, they changed it somehow that you can purchase watches for the whole month instead of waiting for them every 5th of the month.

You can watch the video below from the co-founder of the 5TH Watches.  Of course, you will learn something new from this video about how to create an ecommerce brand. 

You can also read The Australian Watchmaker Using A Subtle Psychology Trick To Sell Less that might be useful for you. 

4) Meowingtons

Another example is Meowingtons that is nearly a niche dropshipping store. It’s a good example of a great ecommerce brand also. This makes branding great for dropshipping stores as well. You can watch the video below if you want to learn more about why this store is such a great example:

Why Should You Brand Your Dropshipping Store?

Dropshipping Branding

It’s a great question that everyone one might ask. Branding your dropshipping store is important if you want to reach a large audience and to have a great impact on their lives. Here are some points why you should brand your dropshipping store:

  • Acquiring new customers might be expensive as they don’t know yet. It costs you nearly 6 to 7 times to acquire a new than to keep an old one. Thus, you have to get customers to come back to you for your good brand. 
  •  A good brand is important if you want to sell your store in the future that it definitely worths more. 
  • About 89% of customers  stay loyal to brands that meet their values and expectations.
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This great video will give more information on why you should brand your dropshipping store. 

Why Should You Care About Branding Your Dropshipping Store?

Dropshipping Branding

As you know what a brand is and why it is important, and you saw some ecommerce brand examples, it’s time to know why you should care about branding your dropshipping store. Here are many reasons that make you care about dropshipping branding. 

  • It’s a great way to differentiate you from your dropshipping competition, as not all people are willing to put their time into branding a dropshipping store.
  • There are so many people learning about dropshipping and starting their dropshipping stores. Thus, branding your dropshipping store helps to grow you business fastly. 
  • Most of people don’t put any effort into their dropshipping store. They just open their stores, import some products and start advertising. That way, they are selling the same products with the same information they get from suppliers. They might want to open their store as fast as possible to just get some money.
  • With dropshipping branding you will be able to success and beat them all. Thereby, you will be unique in both quality and price. 

As you read in this article, dropshipping branding  is important to you store, so you can start a real business. That means you have to think about branding your dropshipping stores as you aim to set up a long-term business rather than just making easy money. So, ask youself if you want just make easy money, or to put time in your store so you will get a real business. 

Best of luck,

Sell The Trend

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