Increasing Sales Dropshipping for beginner, increasing sales one of the most important thing to success in your online store, Most marketers usually start at the beginning, with traffic. Getting free traffic to your Dropshipping store is great when your budget is tight, but it’s also great when you turn on these traffic to sales so you can be increasing sales.
Follow me below to learn 10 amazing steps on how to optimize and convert web traffic into real dollars.
Once you get people on your site, you need to ensure they have a reason to follow through on their purchase. To help you do this, we started on the right path and most importantly, help you better understand what works and what doesn’t for your online store.
Increasing Sales By having a land page?
For baggers in a dropshipping, landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email or ads from Google.
If you’re generating traffic, that’s not random. You’ve succeeded with your Facebook ad, your social media post, or whichever tactic you used before to get potential customers onto your website. But it could be a suitable page that you’re landing your customers on which is providing your opportunities to turn them to a paying customer.
Our best advice is to land customers on a page which provides on the value which was promised to them by your marketing campaign. If there are no specific products that were pointed out in the ad, so I was happy to land on a collection page which I could browse but not to land on the home page if not get any benefit.
On the other hand, if you had landed him on your homepage, for example, he’d have been quite confused, and would probably have just clicked off the tab altogether.
If you are landing your customers on a page that doesn’t fit your marketing campaigns, consider directing them to a different page – this could be the reason why you’re generating traffic, but not getting any sales.
Creating your CTA:
It refers to ” call-to-action”
First of all, if you don’t have clear calls-to-action on your site, you need to create some. Experiences show that Only 20% of your web traffic will result in a sale on the first visit, so capturing email addresses through your CTAs is crucial.
A call-to-action is a button or link that grabs the user’s attention and takes that person to the landing page. You can use many types of calls-to-action throughout your website, in email, on blog posts, inside offers, and in any other marketing efforts you send in a campaign.
When creating a CTA, make sure it links properly to your landing page. Check it several times before publishing it so your visitors do not get confused or lost. With urgent calls-to-action, you will start seeing leads signing up.
The call-to-action and landing page need to join in the message and look. The land page and the CTA must have the same massage, if not you will lose the audience. Make sure your message tells the benefits of your offering.
Don’t forget demo videos:
43% of customers want to see more video content. The audience demand for video is quickly rising. This creates a significant opportunity for brands and marketers and also for beginners who can use video to attract new customers, form deeper connections with audiences, and even increase sales.
In ecommerce store Videos, especially demo videos — are an extremely powerful tool for motivating customers and driving purchases. Video helps customers make decisions. If a customer is unsure about purchasing a product or service, a high-quality video can push them to make the decision.
After watching a video that explained a product or service, 73% of U.S. adults said they are more likely to make a purchase.
Tips for Creating Product Demo Videos:
- show, don’t tell.
- know your audience.
- Show the audience why they need the product.
- Show realistic before and after.
- Keep video length to under two minutes.
Email marketing is a highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, raving fans.
Within the first 15 seconds of their visit, 55% of website visitors leave a website. This is why capturing your visitors’ email addresses is a crucial step towards lead conversion.
To create an email list:
Create a signup form on your website. When people come to your website for the first time and like what they see, they’ll want a way to stay in-the-know about your brand. Create a form for newsletter signups and install a pop-up for first-time visitors.
Studies say that approximately 75% of companies agree that email produces a good or excellent return on investment. The cost of running email campaigns is lower than advertising which can make email marketing very profitable for your store.
Think critically of all the eCommerce emails you’ve ever received. Why did you open it? Why did you click through to the store? It could be an interesting blog topic that you wanted to learn more about. Or a product that looked cool that you’re interested in buying.
Add social sharing buttons or an ‘Email to a friend’ link to your emails. There may be customers who may want to share a promotion with their friend, partner, or family member who’s looking for what you’re selling.
Add customer reviews and ratings:
If you run a dropshipping store, the tendency is for shoppers to be skeptical about the quality of the products you’re selling at first. This is why adding customer reviews, ratings, and testimonials to your online store is a good way to build your visitor’s trust. Product reviews will help new visitors to see what the previous buyers experienced about a product. By doing so, it can motivate a potential buyer to complete a purchase. For example, drop shipping owners from Ali Express usually take a snapshot of a customer’s feedback from their supplier’s store and then post it to their website. Although, as you grow your online store, you must build your product reviews, ratings, and testimonials.
Don’t lose potential customers, use retargeting techniques To Increasing Sales:
Retargeting is a smart way to use the data you collect about your visitors. 76% of the costumers want to see product reviews that will help them make purchasing decisions.
98% buy on their first visit. This poses a challenge to drop shipping merchants since traffic is incredibly hard to get. In this situation, retargeting can help you recapture a seemingly lost opportunity. Retargeting is a marketing strategy that targets visitors who have previously visited your eCommerce site but made no action. With the use of retargeting, you can display relevant ads to those visitors who have left your site. Once retargeted with display ads, these visitors are 70% more likely to convert on your site.
Focus On A/B Testing And Conversion Rate Optimization:
Dropshipping for beginners, getting traffic to your site is only half the battle. Getting them to convert or turn into revenue is a whole different beast. We’ve found two methods to be extremely effective. The first is A/B testing to ensure that we’re making continual improvements to our campaigns and our landing pages. The data that you’ll get back during A/B tests will help drive your site optimization towards more positive outcomes. The second is conversion rate optimization (CRO). The goal of CRO is to increase conversions on your site, which may include updates to the UX, the content, the design, or the overall workflow. Utilizing CRO and A/B testing can dramatically improve your conversion results on your site or campaign.
Check Your Bounce Rate:
To Increasing Sales, we measure a lot of statistics when running a campaign. One important statistic when it comes to conversion is your bounce rate. You can run a great marketing campaign that generates millions of traffic but has less than 0.001% of conversion. Higher bounce rates are an indicator that your content or landing page is not persuasive enough to convert the sale. Check the tone of your content. If it is not consistent with the rest of your campaign, change it. Check the copywriting. If it doesn’t persuade your friends to opt-in, change it
Remove received Risk :
Increasing conversions on your website are often about reducing your customers’ received risk. You have to ask yourself, “What is preventing my website visitor from becoming a customer?” Chances are, it’s uncertainty. If they are unsure about your product or believe it’s too risky to buy, they probably won’t. One of the best ways that I’ve found to remove customer hurdles and reduce customer risk is to offer a guarantee. A risk-free guarantee and easy refund policy eliminates customer uncertainty and takes away any perceived risk associated with your product. Customers can buy with confidence knowing that if they aren’t satisfied, they can always return it. Reducing uncertainty in your customers’ minds will lead to more visitors buying your products, thus increasing your conversions.
19% of shoppers abandon a purchase because they don’t trust the security of the online payment system. It’s crucial to display your security badges clearly on your site.
According to the guide of increasing sales, the first sales are some of the most important ones. They spark the engines. The most important them to keep in mind is that your first sales will be some of the hardest while you’re trying to find your way and understand the marketing recipe that works for your particular business and niche. Don’t be afraid to spend some money and give out a few discounts to get that initial traction. Profitability will come in time as you fine-tune your business, your offerings, your product/market fit, and your marketing activities.
Keep in mind these 10 magic steps and surely if you work hard, it will lead you to happy sales. It’s a fantastic feeling.